DAGMA – experts in introducing new brands
The company carefully selects solutions for its portfolio usually by choosing vendors who have not been represented in Poland and takes care of a complete product launch to the market.
For B2B solutions DAGMA focuses on active customer acquisition performed by a team of highly skilled sales people specialising in selling IT security products. The sales are supported by marketing communication narrowly targeted to IT professionals.
When distributing consumer products DAGMA cooperates simultaneously with key retail chains and a large quantity of small resellers in Poland. Usually the distributor takes care of complete localisation of the product from the software itself to packaging and whole marketing communication including media relations and advertising campaigns.
Our key success factors include:
- Strong sales-driven approach
- Well developed reseller channel throughout Poland
- Highly skilled technical staff providing comprehensive technical support of distributed products.
- Professional localisation team able to prepare Polish language versions of the product
- Well established media relations with all IT media in Poland
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